Is It Customer Service Or Customer Experience?

The difference between good and excellence is detail
The difference between services and care is experience – Q3

“Customer experience is the complete opposite. Employees working to improve the customer experience are there because they want to be and because they realize the importance of their job. While customer service focuses mainly on a single transaction, namely taking your money, customer experience considers all the aspects of a customer’s interaction with the company, including what a customer will think, see, touch, and smell. Those extra features you experience in a quality store like employees who introduce themselves, readable signage throughout the store, and attentiveness to your confused looks all lend themselves to a company that is making sure customers have experiences, not just transactions”.

Read full article http://www.forbes.com/sites/blakemorgan/2016/10/17/is-it-customer-service-or-customer-experience/#5790851b744b/

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