Sales & Marketing

Our Sales and Marketing courses comprise of the fundamentals of sales and marketing intending to help you build your brand through attractive marketing strategies to ultimately maximize sales. You will be able to develop a marketing plan and implement it for amplified visibility.

Find the programme that’s right for you

Overview

This Neuro Linguistic Programming course is focused on taking participants’ existing sales skills to the next level or as a building block in sales expertise for new hires. Building on their experience as sales and knowledge of the sales process and skills, this course will help participants understand the principles of NLP and how they enhance the selling and buying, as well as customer service experience. For new hires, it gives them a base skill to polish and improve with experience.

Delegates will be able to utilize profiling tools, sales and service techniques using AIDA approach and NLP communication models for developing enhanced rapport with buyers and customers, truly understanding the client’s needs and making it easy to sell and service them meaningfully, whilst adopting the mindset and attitude of high performing sales and customer service people.

Objectives

By the end of the course, participants should be able to:

  • Learn the distinction between traditional selling/customer service vs relationship & consultative selling/customer service.
  • Build a customer focused mindset.
  • Apply effective communication skills in relationship and consultative selling and servicing.
  • Gain insight and apply DISC© tool profiling tool to build relationship and consulting customers.
  • Learn and apply the art of building rapport with customers.
  • Learn and apply basic negotiation skills in consultative selling/servicing.
  • Build confidence and skill in managing difficult situation in consultative selling/servicing

Methodology

The course is delivered via lectures, videos, songs, discussions, role plays and games to ensure a fully experiential learning.

For Whom

Executives, Supervisors and Managers who are focusing in improving their selling abilities.

No. of Participants

25 persons max

Duration

2 days

INTERESTED? WANT TO KNOW MORE?

To Request Full Proposal, click here 

Overview

An understanding of how Artificial Intelligence (AI) can be implemented in business operations and plans is what business leaders and managers will get through the course “Artificial Intelligence for Business Executive.” The course covers fundamental terms and concepts in AI, different forms of AI and their uses, and how to integrate AI into customer support, marketing, and supply chain management. The fundamentals of computer vision, natural language processing, and machine learning are also covered in the course, along with the ethical and legal ramifications of AI.

Participants will gain knowledge of how to use various AI tools and methodologies to evaluate data, make data-driven decisions, and integrate AI into their business operations during the course. Additionally, they will learn about case studies, real-world applications of AI in various industries, and best practises.

With a focus on the practical application of the content covered, the course will be taught via a combination of lectures and hands-on exercises. To complete assignments and projects, participants will deal with actual data sets and utilise tools and software that are commonly used in the industry.

Participants will acquire the knowledge and abilities necessary to use AI in their business operations and strategies as well as to make data-driven decisions in their professional roles after completing the course. Business executives and managers who want to understand how to integrate AI into their daily operations and business strategy should take this course.

Methodology

The course is delivered via online.

No. of Participants

25 persons max

Duration

2 days

INTERESTED? WANT TO KNOW MORE?

To Request Full Proposal, click here 

Overview

Participants in the HRDF training course “Digital Marketing Specialist” will have a thorough understanding of the theories and methods employed in digital marketing. Search engine optimization (SEO), Facebook and Instagram advertising, social media marketing, content marketing, email marketing, and web analytics are some of the subjects covered in the course. It is appropriate for professionals who want to concentrate in digital marketing and acquire a thorough understanding of the principles, tools, and practises used in the field.

Participants will gain knowledge of how to design and carry out successful digital marketing initiatives, evaluate and assess performance, use various tools and software, and implement best practises throughout the course. Additionally, they will learn how to design compelling advertisements, make data-driven decisions, and employ targeting options and audience analytics.

With a focus on the practical application of the content covered, the course will be taught via a combination of lectures and hands-on exercises. To complete assignments and projects, participants will work with real-world examples and utilise tools and software that are typical in the business.

Participants will acquire the knowledge and abilities necessary to successfully design, implement, and evaluate digital marketing initiatives, as well as to make data-driven decisions in their professional responsibilities, after completing the course. The course is accessible to HRDF-eligible businesses and employees in Malaysia.

Methodology

The course is delivered via online.

No. of Participants

25 persons max

Duration

5 days

INTERESTED? WANT TO KNOW MORE?

To Request Full Proposal, click here 

Overview

The participants of the HRDF training course “Data Science and Analytics” will have a thorough understanding of the theories and methods employed in data science and analytics. The course is appropriate for professionals in a variety of professions who want to get a deeper knowledge of how data can be utilised to drive business choices. Topics covered in the course include data mining, statistical analysis, machine learning, and data visualisation.

Participants will gain knowledge on how to gather, organise, and analyse huge data sets as well as how to apply a variety of tools and approaches to find patterns and insights during the course. To share their research with others, they will also learn how to construct data visualisations.

With a focus on the practical application of the content covered, the course will be taught via a combination of lectures and hands-on exercises. To complete assignments and projects, participants will deal with actual data sets and utilise tools and software that are commonly used in the industry.

Participants will acquire the knowledge and abilities necessary to use data science and analytics methodologies to solve real-world problems and make data-driven decisions in their professional roles after completing the course.

The course is intended for professionals with a fundamental knowledge of computer science, programming, and data management. The workshop is available to HRDF claimants for qualified employers and employees.

Methodology

The course is delivered via online.

No. of Participants

25 persons max

Duration

5 days

INTERESTED? WANT TO KNOW MORE?

To Request Full Proposal, click here 

Overview

The goal of the HRDF training course “Search Engine Optimization (SEO)” is to give participants a thorough understanding of the ideas and methods that go into making a website more search engine-friendly and raising its search engine ranks. Keyword research, on-page optimization, off-page optimization, technical SEO, and monitoring and assessing performance are just a few of the subjects covered in the course. Anyone who wants to learn how to properly optimise their website for search engines and raise their search engine ranks, such as professionals, business owners, or marketers, should find it useful.

Participants will gain knowledge of keyword research and selection, title tag, meta description, and header tag optimization, as well as the value of sound site architecture and URL structure. Additionally, they will learn about Google My Business, local SEO, and link building and backlinking techniques. The course will cover measuring and assessing website performance, tracking and monitoring SEO progress, staying on top of SEO trends and best practises, and SEO for local and e-commerce firms.

With a focus on the practical application of the content covered, the course will be taught via a combination of lectures and hands-on exercises. To complete assignments and projects, participants will work with real-world examples and utilise tools and software that are typical in the business.

Participants will have the knowledge and abilities necessary to successfully optimise their websites for search engines, raise their search engine ranks, and make data-driven decisions in their professional responsibilities after completing the course. The course is accessible to HRDF-eligible businesses and employees in Malaysia.

Methodology

The course is delivered via online.

No. of Participants

25 persons max

Duration

2 days

INTERESTED? WANT TO KNOW MORE?

To Request Full Proposal, click here 

Overview

The Website Development and Analytics HRDF training course provides an overview of the process of designing, building and managing a website. The course covers topics such as website design principles, user experience, content management systems, website performance optimization, and web analytics. Participants will learn how to use various tools and technologies to create a website that meets their business needs, as well as how to track and analyze website traffic to make data-driven decisions. The course is intended for individuals who are looking to build or improve their website, or who want to gain a better understanding of website development and analytics.

Methodology

The course is delivered via online.

No. of Participants

25 persons max

Duration

3 days

INTERESTED? WANT TO KNOW MORE?

To Request Full Proposal, click here 

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