Overview
The goal of the HRDF training course “Search Engine Optimization (SEO)” is to give participants a thorough understanding of the ideas and methods that go into making a website more search engine-friendly and raising its search engine ranks. Keyword research, on-page optimization, off-page optimization, technical SEO, and monitoring and assessing performance are just a few of the subjects covered in the course. Anyone who wants to learn how to properly optimise their website for search engines and raise their search engine ranks, such as professionals, business owners, or marketers, should find it useful.
Participants will gain knowledge of keyword research and selection, title tag, meta description, and header tag optimization, as well as the value of sound site architecture and URL structure. Additionally, they will learn about Google My Business, local SEO, and link building and backlinking techniques. The course will cover measuring and assessing website performance, tracking and monitoring SEO progress, staying on top of SEO trends and best practises, and SEO for local and e-commerce firms.
With a focus on the practical application of the content covered, the course will be taught via a combination of lectures and hands-on exercises. To complete assignments and projects, participants will work with real-world examples and utilise tools and software that are typical in the business.
Participants will have the knowledge and abilities necessary to successfully optimise their websites for search engines, raise their search engine ranks, and make data-driven decisions in their professional responsibilities after completing the course. The course is accessible to HRDF-eligible businesses and employees in Malaysia.
Methodology
The course is delivered via online.
No. of Participants
25 persons max
Duration
2 days
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