Crafting Balance Scorecard for Optimal Results

About The Job

A Marketing & Business Development Executive is responsible to support the Management on all aspects of marketing and business development activity to secure businesses from new contacts to the firm, and from existing clients. This includes conducting sales calls, following-up on leads, and developing clients relationships to meet sales target. The person will update company’s CRM system and databases, organise online and physical events etc, as well managing the production of marketing collaterals, brands and market trends, writing articles or social media update, and liaising with clients and external agencies.

Your Responsibilities

• Conduct sales calls, follow up on leads, and develop relationships with potential clients to meet sales targets.
• Updating databases and using a Customer Relationship Management (CRM) system.
• Organising events, webinars, exhibitions and promotional activities.
• Suggest measures for improving customer satisfaction and loyalty.
• Conduct market analysis to identify the target audience and find new market opportunities.
• Preparing pitching documents. Ensuring company credentials reflect the strengths of the business and are tailored to the intended recipients.
• Maintain website and social media platform content update and other communication materials.
• Managing production & social media campaign and performance of multimedia content.
• Writing and proofreading creative copy.
• Create engagement materials using basic applications such as Canva, i.e. poster, video etc.
• Provides overall administrative tasks, i.e. meetings, preparing business proposals and reports, briefings and correspondence including writing minutes from internal and external parties.
• Perform other related duties as assigned.

Your Requirements

• Bachelor’s Degree in appropriate field of study or equivalent work experience as Business Development, Marketing or similar role
• Fantastic communicator both verbal and written
• Excellent customer service and internal communication skills
• Understanding of creativity and design
• Works well under pressure, well organized and rigorous
• Preferably with experience in design softwares (i.e. Adobe Illustrator, Canva etc) / Experience of video editing and basic knowledge of standard Microsoft applications (Word, Excel, Powerpoint).
• Excellent interpersonal skills.