Drive Engagement & Conversions with Chatgpt & Deepseek

AI-Powered Content Mastery is a practical, marketing-focused course that teaches teams to use ChatGPT, Deepseek and complementary AI tools to plan, create, optimise and measure high-performing digital content across blogs, SEO pages, ads and social media. Designed for marketers, content creators and SMEs, the programme blends short concept explainers with guided prompt building, hands-on exercises and group feedback so you leave with repeatable workflows that boost engagement and conversions. By the end, you’ll be able to craft effective prompts for articles, social posts and ad copy; build SEO-ready content with smart structure and keywords; refine ad angles and hooks using AI-driven insights; analyse competitors to differentiate your messaging; segment audiences for sharper targeting; and plan a social media calendar with post variations and scheduling. The curriculum covers an introduction to ChatGPT, Deepseek and ~10 supporting tools, prompt techniques for content, ads and SEO, competitor analysis, customer behaviour and segmentation, social calendar planning, real-world case studies, and a best-practices Q&A. You’ll take away reusable prompt libraries, a draft social calendar ready to publish, and a concise competitor-insight and audience segment pack to guide upcoming campaigns.