5 Effective Ways to Avoid Greenwashing and Embrace Authentic Sustainability
5 Effective Ways to Avoid Greenwashing and Embrace Authentic Sustainability Greenwashing—it’s a term you might have heard buzzing around, but what does it actually mean? At its core, greenwashing happens when a company claims to be environmentally friendly without backing it up with real action. It’s not just misleading; it can damage trust and credibility,…